• Champion digital strategy to manage the delivery of the Allianz Australia digital experience (including usability and brand) and impact on sales via Allianz Australia and partner sites.
• Manage the transition to online customer experiences and the delivery of signature digital customer experiences to align with strategies to win, retain and grow customers, working closely with the Customer Experience team.
• Review and manage owned sites and platforms to ensure quality, accuracy and alignment to brand and customer experience strategy and Ensure internal and external customers have a positive "Allianz Experience".
• Engage with internal and external stakeholders to understand their requirements, provide resource and project planning and deliver to project outcomes.
• Integrate insights from multiple sources and channels to develop insights and recommendations for continuous improvement of Allianz Australia platforms, working across stakeholder groups to identify and develop optimisation initiatives.
• Manage and maintain working relationships with the development team to translate digital business requirements into best practice digital execution, including liaison regarding technical requirements, service standards and warranties

• 50% business as usual (BAU) in publishing content to the website and 50% project work in creating interactive content such as dynamic reports, maps and infographics.
• Leading, driving and managing ongoing improvements to content publishing processes, workflows, frameworks, timelines and governance processes for customer facing and corporate websites under management in conjunction with the Digital Manager and consultation with cluster stakeholders.
• Leveraging content across multiple digital and non-digital platforms to achieve measurable objectives such as increasing brand awareness and customer engagement.
• Analysing and reporting on web usage, site traffic and user habits and assisting in the analysis of web channel trends and innovations and identify and recommend options and solutions for implementation.
• Providing high-level strategic advice on RMS digital strategies and contributing to the development and implementation of policies and procedures relating to the use of a variety of information channels.
• Collaborating with stakeholder such as cluster stakeholders, internal stakeholders and development teams to achieve business aims while providing engaging content written in Plain English on the website and the optimal user experience.

• Manage day-to-day content uploading in a variety of content management systems.
• Develop, create and deploy content across the digital estate.
• Edit and proofread a variety of content types for the website, ensuring it meets style, tone and marketing message requirements, as well as reflecting the Australian Red Cross Service brand,
• Work proactively and volunteer assistance without being asked & under tight schedules.
• Work with other individuals and teams in Digital on a variety of projects and initiatives involving the use of the CMS.

• Working with internal stakeholders as well as external agencies to deliver and support ecommerce campaigns.
• Collaborating with advertising agencies and in-house front developers to implement seasonal campaigns.
• Managing day-to-day content uploading in a variety of content management systems.
• Liaising with the marketing team and internal clients in their adoption and use of CMS and scheduling tools.
• Editing and proofreading a variety of content types for the website, ensuring it meets the style, tone and marketing message requirements, as well as reflecting the Bupa brand.
• Owning small, self-contained projects end-to-end as assigned and overseen by manager.
• Maintaining the current website and acting as the first point of contact for internal clients.

• Editorial duties, including writing and sub-editing, commissioning of content and contributing to editorial guidelines and processes.
• Liaising with the marketing team and marketing partners to develop social media campaigns and other activities to promote the websites.
• Liaising with stakeholders such as business analysts, partner management team, clinical governance team, product managers, producers and developers.
• Taking responsibility for maintaining governance and accessibility standards for online content, including Web Content Accessibility Guidelines (WCAG).
• Providing analytics using Google Analytics and applications such as Hitwise.

• Supporting Sydney Trains customers through the timely provision of customer service messages to social media channels.
• Providing content to social media channels such as Twitter on disruptions and other customer service information using Hootsuite.
• Utilising appropriate information tools to monitor social media conversations using Hootsuite and BuzzNumbers.
• Analysing trends in conversations and contributing to business and executive reporting on social media issues using BuzzNumbers.
• Providing social media feedback on potential customer disruptions and other events for operational response.

• Executing NBCF’s digital strategy across social media, mobile, search and digital public relation campaigns.
• Community management of NBCF Facebook and Twitter pages.
• Liaising with agencies across social media marketing, digital creative, SEO, SEM and email marketing campaigns.
• Sourcing and writing content for social media platforms, electronic direct mail and the website.
• Providing social media reports using Radian6, BuzzNumbers and Hootsuite and Google Analytics.
• Using PhotoShop to design collateral for digital platforms.
• Creating electronic direct mail campaigns.

• Writing/editing keyword-rich content such as website copy and blog articles for various clients in the hotel, real estate, cosmetic and lifestyle industries and updating internal websites.
• Working with SEO/SEM specialists find ways to improve optimisation and usability and keyword research and on and off-page optimisation.
• Publishing content and creating images for up to sixteen websites as well as updating various social media platforms including Facebook, Twitter and LinkedIn to encourage interaction and build brand loyalty to help drive website traffic and increase sales leads.

• Writing short daily feature stories about beauty, restaurants, entertainment and other fun activities in cities across the country for an audience of over 1.3 million.

“To write this stuff takes a real fast, clever arse, thought-to-be-extinct copywriter. A surprising number of agency copywriters can’t actually write engaging, well-crafted copy.”
Mumbrella

• Writing engaging product copy for approximately 100 items each week to maximise sales and enhance the quality of the customer experience.

“Online sales manager Kate DeBattista says sales have increased by 350 per cent since then [launch of website] and the number of hits on the website have reached almost one million per month.”
The Daily Telegraph